The modeling chronicles
If you are interested to start your career as a fashion model, knowing a little perspective about the modeling industry can come in a little bit handy. We are not talking about a brief history lesson but a short modeling chronicle that might help you to know how the trends originate.
The common fact of the modeling industry is that any trend originates within a small group of designers and this group of people decides what the next trend will be. It may seem that many trends originate from the things that people like but in most cases it is just opposite. Styles are generally decided by insiders like fashion designers and then imposed on people through aggressive marketing. For example, If Prada begins to display a newly designed shoe in Milan; millions of people may start asking about the shoe instantly.
If you know even just a little about the fashion modeling industry you might have heard about the Powers modeling agency which was one of the first modeling agencies. It was established in New York in 1930. Back at that time, models of this agency made about $5 per hour which was considered a decent amount considering the great depression of 30s. For the next couple of decades, modeling was not a highly rewarding career. But in the late 50s top models began to make about $5000 per week. At that time Ford agency became the top agency in the industry and Twiggy became the first Supermodel. She was given this new title as she became a celebrity as every people including people outside of the industry knew about her.
At 70s, the balance of the modeling industry shifted again. The reputation of the famous Ford agency began to decline while other agencies like Elite Model Agency, John Casablancas began to lead the industry.